Toyota has been known for making reliable cars for decades. Their cars are labeled as having the perfect combination of passenger safety, comfort, and cost-effectiveness. Toyota excels at anything an average consumer may need while claiming low emissions. But how do they achieve these traits anyway?
Toyota’s secret lies in their relentless pursuit of consumer satisfaction. To them, a satisfied consumer can be more important than money since a customer having a bad experience with the brand might discourage others who had eyes on the same brand. That’s why they recall all those cars with defective airbags. Even though it costs them a fortune to undertake such an endavour, it makes the consumers happy to feel valued.
Toyota never makes drastic changes to their cars, making sure that no hiccups happen at the production phase. Something that has not been tested and tried can always go wrong. Hence, it is company policy that innovation is introduced incrementally rather than abruptly. That does not mean Toyota’s doors are closed to technological advancements; rather, the timing of these advancements is of vital importance.
Toyota emphasizes environmental sustainability. They acted a lot earlier than its competitors by introducing hybrid cars to the industry. Converting some of the car’s kinetic energy to electricity and thereby using that electricity to move the car was revolutionary. Others followed Toyota on hybrid cars, helping consumers enjoy a driving experience that is cleaner and cheaper.
Toyota continues the legacy by offering people a safe and comfortable ride from point A to point B while still working on ways to enhance the consumer experience further. Setting the standards higher while stiffening the competition, Toyota’s production mentality lifts the automobile industry as a whole.